A pair of singles
Cutting waste with mismatched pairs.
Nike has 1 probem
They are one of the best at recycling their products.
Still, if one shoe gets damaged in a pair, both get recycled.
so we came up with an idea.
sell leftover shoes as mismatched pairs.
Miami Ad School - Top Dog
The One Club Miami - Silver, 2x Gold
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AD: Nicole Costa.
CW: Martin Gaviria.