Work produced for david NY
Big ask:
Come up with OOH ideas for a nationwide Ready for College campaign.
Sounds easy right? Until you remember…its for IKEA.
So how did interns get one of the most creatively-stubborn, copy-restrictive, legal-loving clients to change their ENTIRE “Objective 1” into our OOH idea?
With a stolen pen from Ogilvy Madrid and a single piece of paper.
OOH’s
Social Media
Design days: magazine print
Ask: A magazine spread idea for the Design Days event.
Target: Architects and designers.
If I added all the emails and social media copy I wrote for IKEA and Huggies,
you’d probably scroll for eternity.
