Ready for COllege
Produced for: DAVID NY
Big ask:
Come up with OOH ideas for a nationwide Ready for College campaign.
Sounds easy right? Until you remember…its for IKEA.
So how did interns get one of the most creatively-stubborn, copy-restrictive, legal-loving clients to change their ENTIRE “Objective 1” into our OOH idea?
With a stolen pen from Ogilvy Madrid and a single piece of paper.
OOH’s
Social Media
